Now showing 1 - 3 of 3
  • Publication
    Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.
    The mobile commerce sector is set to witness phenomenal growth. In particular context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the mobile e-commerce user) system which proactively delivers advertisements to users. Within the context of a mobile tourist guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.
      783
  • Publication
    Agent-Based Ubiquitous Systems : 9 Lessons Learnt
    The recent emergence of agent prototyping environments for developing Java agents (Aglets, JATlite, JACK, Agent Factory) and the availability of the J2ME (Java 2Micro Edition) on light devices (PDAs and cellular phones) provides the ability for strong agenthood to be delivered in the mobile and ubiquitous sector. This is an experience paper that discusses the lessons learnt in the construction of agent-based ubiquitous sytems. Within this paper we consider four such systems namely Ad-me, WAY, Gulliver’s Genie, and Easishop. They all have been developed at UCD. The common denominator for all prototypes is the use of Lightweight BDI agents and the intelligent pre-caching of content.
      94
  • Publication
    Ad-Me: A Context-Sensitive Advertising System
    The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode.
      560