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Hristova, Nataliya
Preferred name
Hristova, Nataliya
Official Name
Hristova, Nataliya
Research Output
Now showing 1 - 2 of 2
- PublicationAd-Me: A Context-Sensitive Advertising System(2001-09-10)
; The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode.600 - PublicationAd-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.(2001-09-05)
; The mobile commerce sector is set to witness phenomenal growth. In particular context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the mobile e-commerce user) system which proactively delivers advertisements to users. Within the context of a mobile tourist guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.896