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- PublicationExtending Jensen Shannon Divergence to Compare Multiple CorporaInvestigating public discourse on social media platforms has proven a viable way to reflect the impacts of political issues. In this paper we frame this as a corpus comparison problem in which the online discussion of different groups are treated as different corpora to be compared. We propose an extended version of the Jensen-Shannon divergence measure to compare multiple corpora and use the FP-growth algorithm to mix unigrams and bigrams in this comparison. We also propose a set of visualizations that can illustrate the results of this analysis. To demonstrate these approaches we compare the Twitter discourse surrounding Brexit in Ireland and Great Britain across a 14 week time period.
- PublicationDiverging Divergences: Examining Variants of Jensen Shannon Divergence for Corpus Comparison TasksJensen-Shannon divergence (JSD) is a distribution similarity measurement widely used in natural language processing. In corpus comparison tasks, where keywords are extracted to reveal the divergence between different corpora (for example, social media posts from proponents of different views on a political issue), two variants of JSD have emerged in the literature. One of these uses a weighting based on the relative sizes of the corpora being compared. In this paper we argue that this weighting is unnecessary and, in fact, can lead to misleading results. We recommend that this weighted version is not used. We base this recommendation on an analysis of the JSD variants and experiments showing how they impact corpus comparison results as the relative sizes of the corpora being compared change.
- PublicationFactors that predict consumer acceptance of enriched processed meatsThe study aimed to understand predictors of consumers' purchase intention towards processed meat based functional foods (i.e. enriched processed meat). A cross-sectional survey was conducted with 486 processed meat consumers in spring 2016. Results showed that processed meats were perceived differently in healthiness, with sausage-type products perceived less healthy than cured meat products. Consumers were in general more uncertain than positive about enriched processed meat but differences existed in terms of the attitudes and purchase intention. Following regression analysis, consumers' purchase intention towards enriched processed meat was primarily driven by their attitudes towards the product concept. Perceived healthiness of existing products and eating frequency of processed meat were also positively associated with the purchase intention. Other factors such as general food choice motives, socio-demographic characteristics, consumer health and the consumption of functional foods and dietary supplements in general, were not significant predictors of the purchase intention for enriched processed meat.
- PublicationConsumer evaluations of processed meat products reformulated to be healthier - A conjoint analysis studyRecent innovations in processed meats focus on healthier reformulations through reducing negative constituents and/or adding health beneficial ingredients. This study explored the influence of base meat product (ham, sausages, beef burger), salt and/or fat content (reduced or not), healthy ingredients (omega 3, vitamin E, none), and price (average or higher than average) on consumers' purchase intention and quality judgement of processed meats. A survey (n = 481) using conjoint methodology and cluster analysis was conducted. Price and base meat product were most important for consumers' purchase intention, followed by healthy ingredient and salt and/or fat content. In reformulation, consumers had a preference for ham and sausages over beef burgers, and for reduced salt and/or fat over non reduction. In relation to healthy ingredients, omega 3 was preferred over none, and vitamin E was least preferred. Healthier reformulations improved the perceived healthiness of processed meats. Cluster analyses identified three consumer segments with different product preferences.
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