Now showing 1 - 2 of 2
  • Publication
    Preferences for Renewable Home Heating: A Choice Experiment Study of Heat Pump System in Ireland
    Renewable sources of home heating like heat pump systems are expected to play a vital role in mitigating the adverse effects of carbon-intensive heating systems. Compared to conventional heating systems, heat pump systems are more energy efficient, have low maintenance and operational costs and provide reliable and environmentally friendly home heating. Despite those advantages, the uptake of heat pumps has been low among the Irish population and little is known about the factors that affect their adoption. This paper uses a discrete choice experiment approach to investigate preferences for heat pumps in the residential sector based on nationally representative household survey data from Ireland. We analyse the choice data using a mixed logit model and estimate the marginal willingness to pay for bill savings, environmentally sustainable, installation hassles and increase in home comfort using both models in preferences space and in willingness to pay (WTP) space. Our results show that upfront cost, bill savings, environmental sustainability and installation hassle significantly influence household uptake of heat pumps. The estimated results also reveal the presence of heterogeneous preferences. Furthermore, the results show that households are willing to pay for heat pumps; however, the values might not be large enough to cover the higher upfront costs of, for example, a ground source heat pump. Overall, the study highlights that policy makers should consider the various financial and non-financial factors that influence adoption and heterogeneity in preferences in designing policy intervention aimed at increasing the uptake of heat pumps.
      518
  • Publication
    Attitudes to Renewable Energy Technologies: Driving Change in Early Adopter Markets
    This paper explores the motivations behind the adoption of key renewable energy technologies in an early adopter market. Notwithstanding their social benefits, uptake of electric vehicles, heat pumps, and solar photovoltaic panels remains low, necessitating targeted measures to address this. We conducted a comprehensive survey of a nationally representative sample of Irish households and analysed this rich dataset using pairwise group comparisons and a factor analysis combined with a logit regression model. We found fundamental differences between adopters and non-adopters. Current adopters tend to be younger, more educated, of higher socio-economic status, and more likely to live in newer buildings of generous size than non-adopters. Environmental attitudes are an insufficient predictor of uptake - whilst non-adopters self-report as being more sustainable, adopters believe that their own decisions impact climate change. Importantly, social processes will be instrumental in future uptake. Word-of-mouth recommendation will matter greatly in communicating the use and benefits of technologies as evident from the significantly larger social networks that current adopters enjoy. Using these insights, policy incentives can be designed according to public preferences.
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