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  5. Factors that predict consumer acceptance of enriched processed meats
 
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Factors that predict consumer acceptance of enriched processed meats

Author(s)
Shan, Liran Christine  
Henchion, Maeve  
De BrĂșn, Aoife  
Murrin, Celine  
Wall, Patrick G.  
Monahan, Frank J.  
Uri
http://hdl.handle.net/10197/9210
Date Issued
2017-11
Abstract
The study aimed to understand predictors of consumers' purchase intention towards processed meat based functional foods (i.e. enriched processed meat). A cross-sectional survey was conducted with 486 processed meat consumers in spring 2016. Results showed that processed meats were perceived differently in healthiness, with sausage-type products perceived less healthy than cured meat products. Consumers were in general more uncertain than positive about enriched processed meat but differences existed in terms of the attitudes and purchase intention. Following regression analysis, consumers' purchase intention towards enriched processed meat was primarily driven by their attitudes towards the product concept. Perceived healthiness of existing products and eating frequency of processed meat were also positively associated with the purchase intention. Other factors such as general food choice motives, socio-demographic characteristics, consumer health and the consumption of functional foods and dietary supplements in general, were not significant predictors of the purchase intention for enriched processed meat.
Sponsorship
Department of Agriculture, Food and the Marine
Type of Material
Journal Article
Publisher
Elsevier
Journal
Meat Science
Volume
133
Start Page
185
End Page
193
Copyright (Published Version)
2017 Elsevier
Subjects

Consumer

Functional food

Meat

Attitude

Food acceptance

Language
English
Status of Item
Peer reviewed
This item is made available under a Creative Commons License
https://creativecommons.org/licenses/by-nc-nd/3.0/ie/
File(s)
No Thumbnail Available
Name

Shan_et_al_2017_Factors_that_predict_consumer_acceptance_of_enriched_processed_meats.docx

Size

81.9 KB

Format

Microsoft Word

Checksum (MD5)

d867b98a6cd07c83bb6dca30f0c21e32

Owning collection
Nursing, Midwifery & Health Systems Research Collection
Mapped collections
Institute of Food and Health Research Collection

Item descriptive metadata is released under a CC-0 (public domain) license: https://creativecommons.org/public-domain/cc0/.
All other content is subject to copyright.

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