Repository logo
  • Log In
    New user? Click here to register.Have you forgotten your password?
University College Dublin
  • Colleges & Schools
  • Statistics
  • All of DSpace
  • Log In
    New user? Click here to register.Have you forgotten your password?
  1. Home
  2. College of Business
  3. School of Business
  4. Business Research Collection
  5. Virtual Worlds: S(t)imulating Creativity in Decision Making
 
  • Details
Options

Virtual Worlds: S(t)imulating Creativity in Decision Making

File(s)
FileDescriptionSizeFormat
Download O_Riordan_2011.pdf242.32 KB
Author(s)
O Riordan, Niamh 
O'Reilly, Philip 
Uri
http://hdl.handle.net/10197/7239
Date Issued
April 2011
Date Available
23T13:07:37Z November 2015
Abstract
The significance of the earliest phase of decision making stems from the fact that decision makers 'frame' problems during this phase. These frames shape all subsequent decision making phases, fundamentally conditioning decision making outcomes. Avenues not considered at this stage are unlikely to be considered in the future. Further, decision making is most creative at these stages: there is a great deal of uncertainty at play but there are fewer constraints and there is less at stake. This paper argues that virtual worlds offer a potent combination of social, sensory and simulational capabilities that can stimulate creativity in decision making; and it also reports the findings of an investigation of the behavioural and cognitive aspects of creative decision making in Second Life®. The findings illustrate that Second Life users are faced with a kind of 'tyranny of freedom': if anything is possible, where does one start? The answer appears to lie in a kind of 'retrospective foresight' whereby decision makers draw upon prior experiences and use analogical reasoning to articulate metaphorical systems of thought.
Type of Material
Journal Article
Publisher
Taylor and Francis
Journal
Journal of Decision Systems
Volume
20
Issue
3
Start Page
325
End Page
351
Copyright (Published Version)
2011 Taylor and Francis
Keywords
  • Problem definition

  • Framing

  • Creative decision mak...

  • Virtual worlds

  • Creativity

DOI
10.3166/jds.20.325-351
Language
English
Status of Item
Not peer reviewed
This item is made available under a Creative Commons License
https://creativecommons.org/licenses/by-nc-nd/3.0/ie/
Owning collection
Business Research Collection
Scopus© citations
6
Acquisition Date
Feb 7, 2023
View Details
Views
1639
Acquisition Date
Feb 7, 2023
View Details
Downloads
215
Last Month
44
Acquisition Date
Feb 7, 2023
View Details
google-scholar
University College Dublin Research Repository UCD
The Library, University College Dublin, Belfield, Dublin 4
Phone: +353 (0)1 716 7583
Fax: +353 (0)1 283 7667
Email: mailto:research.repository@ucd.ie
Guide: http://libguides.ucd.ie/rru

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science

  • Cookie settings
  • Privacy policy
  • End User Agreement