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Ad-Me: A Context-Sensitive Advertising System
Date Issued
2001-09-10
Date Available
2013-07-09T11:47:50Z
Abstract
The mobile commerce sector and in particular the context sensitive advertising will
represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode.
represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode.
Type of Material
Conference Publication
Language
English
Status of Item
Peer reviewed
Conference Details
Third International Conference on Information Integration and Web-based Applications and Services
(iiWAS 2001), Linz, Austria, 10-12 September, 2001
(iiWAS 2001), Linz, Austria, 10-12 September, 2001
This item is made available under a Creative Commons License
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P155-Hristova,O'Hare-01.pdf
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Format
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