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Sports Rights Commercialization Revisited: Sky and the GAA
Author(s)
Date Issued
02 April 2015
Date Available
01T10:40:32Z May 2019
Abstract
On 1 April 2014 the Gaelic Athletic Association (GAA) announced a new 3-year broadcasting rights deal, which involved the sale of exclusive rights to certain championship matches for the first time to Sky Sports. For the week that followed a minor media storm raged around the decision. This debate was characterized – in the margins at least and depending on where you stood – as, on the one hand, the product of an hysterical over-reaction from RTÉ which deliberately generated a controversy around a run-of-the-mill decision of the sort that sporting organizations make all the time, or, on the other, an abject failure of the GAA to set out a coherent, sustainable logic to its decision to do what it had always said it would never do. As usual on these matters, the majority of people held a position somewhere in the middle, probably enjoying the spectacle until they were bored by it.
Sponsorship
University College Dublin
Type of Material
Working Paper
Publisher
History Hub
Series
Working Papers in History and Policy
Language
English
Status of Item
Not peer reviewed
This item is made available under a Creative Commons License
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