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Retail in the Digital City
Date Issued
2012
Date Available
2012-11-23T15:22:04Z
Abstract
Conventional high street retailers face a multitude of challenges if they are to survive and thrive. Some of these difficulties arise from structural and economic issues; others may be sociological and demographic. However, to thrive, retailers must be perceived as being competitive, and must adopt innovative and invigorating strategies to maximise the potential of their situations while offsetting the limitations. In this paper, it is proposed that a judicious combination of low-cost Information and Communication Technologies (ICTs) could enable small retailers harness the benefits of the information society and provide services congruent with the digital city concept. As an illustration of the issues involved, pertinent results from a systematic end-user evaluation of Easishop are discussed.
Sponsorship
Science Foundation Ireland
Type of Material
Journal Article
Publisher
IGI Global
Journal
International Journal of E-Business Research
Volume
8
Issue
3
Start Page
18
End Page
32
Copyright (Published Version)
2012, IGI Global
Subject – LCSH
Retail trade--Information technology
Mobile computing
Language
English
Status of Item
Peer reviewed
This item is made available under a Creative Commons License
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