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  5. Too much commitment? An online experiment with tempting YouTube content
 
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Too much commitment? An online experiment with tempting YouTube content

Author(s)
Ek, Claes  
Samahita, Margaret  
Uri
http://hdl.handle.net/10197/27936
Date Issued
2023-04-01
Date Available
2025-04-15T11:27:40Z
Abstract
We explore the possibility that demand for costly commitment may prove unnecessary and thus excessive. In an online experiment, subjects face a tedious productivity task where tempting YouTube videos invite procrastination. Subjects can pay for a commitment device that removes the videos with probability less than one, allowing us to compare their willingness to pay with realized material and psychological costs of temptation. A significant share of subjects do overestimate their commitment demand, being overly pessimistic about their performance when tempted. Even more subjects underestimate demand, and total realized losses from revealed undercommitment is greater than from overcommitment. Thus, undercommitment dominates and is inconsistent with pure noise in stated demand.
Other Sponsorship
Torsten Söderbergs Stiftelse
Formas
Type of Material
Journal Article
Publisher
Elsevier BV
Journal
Journal of Economic Behavior and Organization
Volume
208
Start Page
21
End Page
38
Copyright (Published Version)
2023 The Author(s)
Subjects

Commitment devices

Pessimism

Self-control

Social media

DOI
10.1016/j.jebo.2023.01.019
Language
English
Status of Item
Peer reviewed
ISSN
0167-2681
This item is made available under a Creative Commons License
https://creativecommons.org/licenses/by/3.0/ie/
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Ek and Samahita 2023.pdf

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2.96 MB

Format

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Checksum (MD5)

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Owning collection
Economics Research Collection

Item descriptive metadata is released under a CC-0 (public domain) license: https://creativecommons.org/public-domain/cc0/.
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