Advertising and the Organizational Production of Humour

This chapter discusses humour as it is deliberately produced by organizations through advertising. Using beer advertisements as an example, our aim is to explain the increasing prevalence of advertising-based organizational humour during the period that has come to be known as late capitalism. Drawing on the literature on humour in advertising, the chapter explores the irony of how such advertisements provide a comedic critique of the code that acts to control and construct consumers, while also being a constitutive part of that process.