Traditional marinated herring products in Ireland are usually 'Rollmops' or 'Bismark'. They have an acid/salt flavour. However, in continental Europe, the trend is towards milder and sweeter marinated products. A Joint project between The National Food Centre and An Bord Iascaigh Mhara has investigated the development of a selection of German-style products, i.e., mild herring marinades in gourmet sauces, aimed at local and European markets. The marinated herrings were also evaluated as components of salads. A range of products (free from preservatives) has now been prepared and the technology and formulations for their production are currently being introduced to interested Irish food companies.