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A large scale study of European mobile search behaviour
Author(s)
Date Issued
2008-09
Date Available
2009-06-23T13:27:23Z
Abstract
Recent evidence suggests that mobile search is becoming an increasingly important way for mobile users to gain access to online
information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7-
day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.
information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7-
day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.
Sponsorship
Science Foundation Ireland
Type of Material
Conference Publication
Publisher
ACM Press
Copyright (Published Version)
2008 by the Association for Computing Machinery
Subject – LCSH
Information behavior
Mobile computing
Cellular telephone systems
Internet searching
Web versions
Language
English
Status of Item
Peer reviewed
Journal
MobileHCI 2008 : Proceedings of the 10th International Conference on Human-Computer Interaction with Mobile Devices and Services
Conference Details
Mobile HCI 2008, Amsterdam, 2-5 September 2008
ISBN
978-1-59593-952-4
This item is made available under a Creative Commons License
File(s)
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church2.pdf
Size
359.88 KB
Format
Adobe PDF
Checksum (MD5)
66f8ceecb969f11565a7e238a2700289
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