Motivational Assessment Strategies in Business Analytics

This teaching case describes an assessment component which was developed as part of a core undergraduate module in data analysis. The data analysis module is taken by all undergraduate business students at the School of Business in University College Dublin. We give a detailed description of the team project assessment component. This component was designed to address two key problems in business analytics education: how to engage business students in quantitative analysis and how to foster decision-making based on data analysis. We present promising results with analysis and some recommendations.