Screen Encounters with Britain - Interim Report Italy: What do young Europeans make of Britain and its digital screen culture?

As viewing practices change, who are the young Europeans who watch UK screen content, what do they watch (and define as British), and how do they watch? How do these audiences get to know about, find & access UK screen productions across different platforms? Why do they seek out British screen productions? What are their motivations? And what role do cultural intermediaries, including content buyers, online influencers and educators, play in their decision to engage with British content? What values & experiences do young audiences attribute to British screen content and recognise as “British”? (e.g., locations, accents, diversity, creativity) How does screen content influence perceptions of the UK in the wider context of mediated (e.g., news) and non-mediated experiences (e.g., personal encounters, tourism)? How do screen encounters with Britain impact attitudes & behaviour towards the UK?