Norms of idempotent Schur multipliers

Let D be a masa in B(H) where H is a separable Hilbert space. We find real numbers η0 < η1 < η2 < · · · < η6 so that for every bounded, normal D-bimodule map Φ on B(H), either kΦk > η6 or kΦk = ηk for some k ∈ {0, 1, 2, 3, 4, 5, 6}. When D is totally atomic, these maps are the idempotent Schur multipliers and we characterise those with norm ηk for 0 ≤ k ≤ 6. We also show that the Schur idempotents which keep only the diagonal and superdiagonal of an n × n matrix, or of an n×(n+ 1) matrix, both have norm 2 n+1 cot(π 2(n+1) ), and we consider the average norm of a random idempotent Schur multiplier as a function of dimension. Many of our arguments are framed in the combinatorial language of bipartite graphs.