Options
Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.
Date Issued
2001-09-05
Date Available
2013-07-09T11:49:23Z
Abstract
The mobile commerce sector is set to witness phenomenal growth. In particular
context sensitive advertising will represent a high yield revenue stream. This paper
introduces the Ad-me (Advertising for the mobile e-commerce user) system which
proactively delivers advertisements to users. Within the context of a mobile tourist
guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.
context sensitive advertising will represent a high yield revenue stream. This paper
introduces the Ad-me (Advertising for the mobile e-commerce user) system which
proactively delivers advertisements to users. Within the context of a mobile tourist
guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.
Type of Material
Conference Publication
Language
English
Status of Item
Peer reviewed
Conference Details
12th Irish Conference on Artificial Intelligence & Cognitive Science 5 September - 7 September, 2001, National University of Ireland (NUI), Maynooth, Co. Kildare, Ireland
This item is made available under a Creative Commons License
File(s)
Loading...
Name
P156-Hristova,O'Hare-01.pdf
Size
284.8 KB
Format
Adobe PDF
Checksum (MD5)
74f666ae8a7038b511111cd2a01041ee
Owning collection