Sports Rights Commercialization Revisited: Sky and the GAA
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|Title:||Sports Rights Commercialization Revisited: Sky and the GAA||Authors:||Rouse, Paul||Permanent link:||http://hdl.handle.net/10197/10246||Date:||2-Apr-2015||Online since:||2019-05-01T10:40:32Z||Abstract:||On 1 April 2014 the Gaelic Athletic Association (GAA) announced a new 3-year broadcasting rights deal, which involved the sale of exclusive rights to certain championship matches for the first time to Sky Sports. For the week that followed a minor media storm raged around the decision. This debate was characterized – in the margins at least and depending on where you stood – as, on the one hand, the product of an hysterical over-reaction from RTÉ which deliberately generated a controversy around a run-of-the-mill decision of the sort that sporting organizations make all the time, or, on the other, an abject failure of the GAA to set out a coherent, sustainable logic to its decision to do what it had always said it would never do. As usual on these matters, the majority of people held a position somewhere in the middle, probably enjoying the spectacle until they were bored by it.||Funding Details:||University College Dublin||Type of material:||Working Paper||Publisher:||History Hub||Series/Report no.:||Working Papers in History and Policy||Keywords:||Gaelic Athletic Association (GAA); Sky Sports; Sports rights commercialization; RTÉ||Other versions:||http://historyhub.ie/sports-rights-commercialization-revisited-sky-and-the-gaa||Language:||en||Status of Item:||Not peer reviewed|
|Appears in Collections:||History Research Collection|
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