Sports Rights Commercialization Revisited: Sky and the GAA

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Title: Sports Rights Commercialization Revisited: Sky and the GAA
Authors: Rouse, Paul
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Date: 2-Apr-2015
Online since: 2019-05-01T10:40:32Z
Abstract: On 1 April 2014 the Gaelic Athletic Association (GAA) announced a new 3-year broadcasting rights deal, which involved the sale of exclusive rights to certain championship matches for the first time to Sky Sports. For the week that followed a minor media storm raged around the decision. This debate was characterized – in the margins at least and depending on where you stood – as, on the one hand, the product of an hysterical over-reaction from RTÉ which deliberately generated a controversy around a run-of-the-mill decision of the sort that sporting organizations make all the time, or, on the other, an abject failure of the GAA to set out a coherent, sustainable logic to its decision to do what it had always said it would never do. As usual on these matters, the majority of people held a position somewhere in the middle, probably enjoying the spectacle until they were bored by it.
Funding Details: University College Dublin
Type of material: Working Paper
Publisher: History Hub
Series/Report no.: Working Papers in History and Policy
Keywords: Gaelic Athletic Association (GAA)Sky SportsSports rights commercializationRTÉ
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Language: en
Status of Item: Not peer reviewed
Appears in Collections:History Research Collection

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