Sports Rights Commercialization Revisited: Sky and the GAA

Files in This Item:
File Description SizeFormat 
1424337651HH_OP6_Rouse_Sky_and_the_GAA.pdf349.09 kBAdobe PDFDownload
Title: Sports Rights Commercialization Revisited: Sky and the GAA
Authors: Rouse, Paul
Permanent link: http://hdl.handle.net/10197/10246
Date: 2-Apr-2015
Online since: 2019-05-01T10:40:32Z
Abstract: On 1 April 2014 the Gaelic Athletic Association (GAA) announced a new 3-year broadcasting rights deal, which involved the sale of exclusive rights to certain championship matches for the first time to Sky Sports. For the week that followed a minor media storm raged around the decision. This debate was characterized – in the margins at least and depending on where you stood – as, on the one hand, the product of an hysterical over-reaction from RTÉ which deliberately generated a controversy around a run-of-the-mill decision of the sort that sporting organizations make all the time, or, on the other, an abject failure of the GAA to set out a coherent, sustainable logic to its decision to do what it had always said it would never do. As usual on these matters, the majority of people held a position somewhere in the middle, probably enjoying the spectacle until they were bored by it.
Funding Details: University College Dublin
Type of material: Working Paper
Publisher: History Hub
Series/Report no.: Working Papers in History and Policy
Keywords: Gaelic Athletic Association (GAA)Sky SportsSports rights commercializationRTÉ
Other versions: http://historyhub.ie/sports-rights-commercialization-revisited-sky-and-the-gaa
Language: en
Status of Item: Not peer reviewed
Appears in Collections:History Research Collection

Show full item record

Google ScholarTM

Check


This item is available under the Attribution-NonCommercial-NoDerivs 3.0 Ireland. No item may be reproduced for commercial purposes. For other possible restrictions on use please refer to the publisher's URL where this is made available, or to notes contained in the item itself. Other terms may apply.