A platform approach in solution business: How platform openness can be used to control solution networks

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Title: A platform approach in solution business: How platform openness can be used to control solution networks
Authors: Wei, RuiqiGeiger, SusiVize, Róisín
Permanent link: http://hdl.handle.net/10197/10572
Date: 29-Apr-2019
Online since: 2019-05-21T10:56:16Z
Abstract: This paper explores how customer solution providers leverage digital platform architectures and particularly platform openness to exert control over complex organizational networks. A multiple case-study approach studies three companies with digital platforms that orchestrate solution networks in the LED and ICT industries. Our findings show that the features of product modules (core or peripheral), service modules (relationship intensity and customization), and knowledge modules (explicit, tacit and codified) have differential influence on the levels of platform openness. By managing platform openness of different subsystems accordingly, the solution providers can achieve different control benefits, including ensuring module quality, increasing offering variety, reducing dependence on module providers, and facilitating resource sharing. We contribute to the literature on solution business by reconceptualising the platform approach from a two-level perspective. We also deepen the field's understanding of the role of digital platforms in solution business from an architectural perspective.
Type of material: Conference Publication
Publisher: Elsevier
Journal: Industrial Marketing Management
Copyright (published version): 2019 Elsevier
Keywords: Solution businessDigital platformsControlNetwork orchestrationB2B solutionsModularity
DOI: 10.1016/j.indmarman.2019.04.010
Language: en
Status of Item: Peer reviewed
Appears in Collections:Business Research Collection

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