Products or Markets: What Type of Experience Matters for Export Survival?

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Title: Products or Markets: What Type of Experience Matters for Export Survival?
Authors: Lawless, MartinaStudnicka, Zuzanna
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Date: 1-Oct-2019
Online since: 2019-10-03T11:36:23Z
Abstract: Previous research has generally shown that increased export experience has a positive impact on the subsequent survival of newly launched export relationships of a firm. In this paper, we find that there are important differences in the effects of firm experience on export survival depending on the source of the experience. Specifically, experience built up by a firm from previously exporting a particular product before launching it in a new market has a strong positive impact on the survival of a new product-market relationship. In contrast, experience within a market prior to adding a new product has a mainly negative effect on the survival probability of the additional product. This shows that taking a successful product to new markets is more likely to succeed than expanding product range within a market.
Type of material: Working Paper
Publisher: University College Dublin. School of Economics
Start page: 1
End page: 19
Series/Report no.: UCD Centre for Economic Research Working Paper Series; WP2019/23
Copyright (published version): 2019 the Authors
Keywords: Duration of tradeFirm survivalExport experienceMulti-product firms
Language: en
Status of Item: Not peer reviewed
Appears in Collections:Economics Working Papers & Policy Papers

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