Netflix and Binge? Exploring New Cultures of Media Consumption

Files in This Item:
File Description SizeFormat 
Netflix and Binge Final Report.pdf956.1 kBAdobe PDFDownload
Title: Netflix and Binge? Exploring New Cultures of Media Consumption
Authors: Siapera, EugeniaKirk, NiamhDoyle, Kevin
Permanent link: http://hdl.handle.net/10197/11841
Date: 17-Dec-2019
Online since: 2021-01-15T13:50:09Z
Abstract: This study sought to identify shifts in audience media use and consumption. The study was further concerned with identifying the various ways in which thinking about audiences has shifted within policy discourses, and specifically in the EU audiovisual policy directives. The rationale behind this study was informed by the hypothesis that there is a potential disconnect between the policy and the practices of audiences. The project used a mixed methodology combining 164 weekly media diaries and 7 focus group discussions with users mostly in the 20-55 age category. YouTube and Netflix emerged as the two preferred media for video consumption, while the patterns and rhythms of this consumption followed the rhythms of everyday life and its requirements and practical limitations. The findings further identified three new or underexplored motivations for media use: instrumental, educational and aesthetic. Finally, media audiences emerge as oriented towards interpersonal, social and public media use. The main insight for policy is that audiences operate socially and not individually and that media have expanded in almost all domains of life, from work to aesthetic appreciation.
Type of material: Technical Report
Publisher: Broadcasting Authority of Ireland
Keywords: Television consumptionTelevision audiencesMedia useAudio-visual media policies
Other versions: https://www.bai.ie/en/?attachment_id=134677
Language: en
Status of Item: Not peer reviewed
This item is made available under a Creative Commons License: https://creativecommons.org/licenses/by-nc-nd/3.0/ie/
Appears in Collections:Information and Communication Studies Research Collection

Show full item record

Page view(s)

166
Last Week
8
Last month
checked on Feb 25, 2021

Download(s)

10
checked on Feb 25, 2021

Google ScholarTM

Check


If you are a publisher or author and have copyright concerns for any item, please email research.repository@ucd.ie and the item will be withdrawn immediately. The author or person responsible for depositing the article will be contacted within one business day.