A large scale study of European mobile search behaviour

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Title: A large scale study of European mobile search behaviour
Authors: Church, Karen
Smyth, Barry
Bradley, Keith
Cotter, Paul
Permanent link: http://hdl.handle.net/10197/1211
Date: Sep-2008
Abstract: Recent evidence suggests that mobile search is becoming an increasingly important way for mobile users to gain access to online information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7- day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.
Funding Details: Science Foundation Ireland
Type of material: Conference Publication
Publisher: ACM Press
Copyright (published version): 2008 by the Association for Computing Machinery
Subject LCSH: Information behavior
Mobile computing
Cellular telephone systems
Internet searching
DOI: 10.1145/1409240.1409243
Language: en
Status of Item: Peer reviewed
Is part of: MobileHCI 2008 : Proceedings of the 10th International Conference on Human-Computer Interaction with Mobile Devices and Services
Conference Details: Mobile HCI 2008, Amsterdam, 2-5 September 2008
Appears in Collections:CLARITY Research Collection
Computer Science Research Collection

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