From performativity to normativity: the Gaelic Athletic Association as a case in point

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Title: From performativity to normativity: the Gaelic Athletic Association as a case in point
Authors: Kavanagh, DonnchaCusack, Michael
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Date: 2021
Online since: 2021-04-29T06:02:15Z
Abstract: This paper is a conversation between a management academic and a practitioner from the Gaelic Athletic Association (GAA), the largest sporting and cultural organisation in Ireland. The GAA is an alternative organisation in that it (a) has a particular understanding of ‘management’, (b) emphasises place and community, (c) prohibits a market for players; (d) is volunteer-led; (e) operates on democratic principles; and (f) is concerned with more than sport. In the conversation, the practitioner asserts that, for him, critical performativity is arrogant and self-serving, with academics using practitioners as tropes in faux performative research. Instead, he argues that academic practice should become normative with academics becoming critics, adjudicating on what’s good and the bad in their objects of study.
Type of material: Journal Article
Publisher: Taylor & Francis
Journal: Culture and Organization
Volume: 27
Issue: 2
Start page: 98
End page: 114
Copyright (published version): 2020 Taylor & Francis
Keywords: PerformativityCritical performativitySports ManagementGaelic Games AssociationManagementNormative research
DOI: 10.1080/14759551.2020.1769621
Language: en
Status of Item: Peer reviewed
ISSN: 1475-9551
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Appears in Collections:Business Research Collection

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