Google shared. A case study in social search

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Title: Google shared. A case study in social search
Authors: Briggs, Peter
Coyle, Maurice
O'Mahony, Michael P.
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Date: 10-Jul-2009
Abstract: Web search is the dominant form of information access and everyday millions of searches are handled by mainstream search engines, but users still struggle to find what they are looking for, and there is much room for improvement. In this paper we describe a novel and practical approach to Web search that combines ideas from personalization and social networking to provide a more collaborative search experience. We described how this has been delivered by complementing, rather than competing with, mainstream search engines, which offers considerable business potential in a Google-dominated search marketplace.
Funding Details: Science Foundation Ireland
Type of material: Conference Publication
Publisher: Springer
Copyright (published version): Springer-Verlag Berlin Heidelberg 2009
Subject LCSH: Internet searching
Web personalization
Online social networks
DOI: 10.1007/978-3-642-02247-0_27
Language: en
Status of Item: Peer reviewed
Is part of: Houben, G.-J. ..[et al.] (eds.). User modeling, adaptation and personalization : 17th International Conference, UMAP 2009 : Proceedings
Conference Details: UMAP - 1st and 17th International Conference on User Modeling, Adaptation, and Personalization, Trento, 22-26 June 2009
Appears in Collections:CLARITY Research Collection
Computer Science Research Collection

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