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Gravity and Trade in Video on Demand Services
Author(s)
Date Issued
2021-12-03
Date Available
2022-02-28T16:23:41Z
Abstract
We estimate the patterns of catalogue availability (extensive margin) and number of clicks per title (intensive margin) using a novel data set containing the information on Netflix catalogues and viewing across 20 countries. Our results show evidence of the gravity framework explaining both margins of Netflix watching. In particular, we find that Netflix users have a strong preference for domestic productions. Detailed information on film and TV show characteristics gives us a unique opportunity to estimate the importance of quality in determining the patterns of Netflix watching. Independent viewers’ ratings and a title’s age play a key role in explaining the number of clicks directed at a particular title. Finally, Netflix Original productions attract a disproportionately large number of clicks.
Type of Material
Working Paper
Publisher
University College Dublin. School of Economics
Start Page
1
End Page
31
Series
UCD Centre for Economic Research Working Paper Series
WP2021/27
Copyright (Published Version)
2021 the Authors
Classification
F10
L82
Z10
Language
English
Status of Item
Not peer reviewed
This item is made available under a Creative Commons License
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