The right to shine: Poverty, consumption and (de) politicization in neoliberal Brazil

DC FieldValueLanguage
dc.contributor.authorPinheiro-Machado, Rosana-
dc.contributor.authorScalco, Lucia Mury-
dc.date.accessioned2022-08-05T09:32:56Z-
dc.date.available2022-08-05T09:32:56Z-
dc.date.copyright2022 The Authorsen_US
dc.date.issued2022-04-22-
dc.identifier.citationJournal of Consumer Cultureen_US
dc.identifier.issn1469-5405-
dc.identifier.urihttp://hdl.handle.net/10197/13042-
dc.description.abstractThis article discusses the political impacts on the poor’s subjectivity provoked by neoliberal policies such as inclusion through consumption in 21st century Brazil. From 2009 to 2014, we carried out ethnographic research with new consumers in a low-income neighbourhood – Morro da Cruz – in the city of Porto Alegre, Rio Grande do Sul. We argue that consumption does not necessarily depoliticize human experience, as it is broadly assumed to have done in the scholarly literature on neoliberalism. In a society in which the poor has obtained goods through hierarchical and servile relationships, the possibility of buying things provides a micro sphere for recognition, though not in terms of classic collective action or even hidden subversion. Coupled with the momentum towards a national ‘economic emergence’, status goods became vehicles of an emergent subjectivity, which we conceptualize as ‘the right to shine’. The right to shine are subtle forms of class and racial self-worth, and individual and interpersonal empowerment that revealed interclass defiance.en_US
dc.language.isoenen_US
dc.publisherSAGEen_US
dc.subjectConsumptionen_US
dc.subjectPoliticsen_US
dc.subjectNeoliberalismen_US
dc.subjectPovertyen_US
dc.subjectBrazilen_US
dc.titleThe right to shine: Poverty, consumption and (de) politicization in neoliberal Brazilen_US
dc.typeJournal Articleen_US
dc.internal.authorcontactotherrosana.pinheiro-machado@ucd.ieen_US
dc.statusPeer revieweden_US
dc.identifier.startpage1en_US
dc.identifier.endpage19en_US
dc.check.date2023-02-03-
dc.identifier.doi10.1177/14695405221086066-
dc.neeo.contributorPinheiro-Machado|Rosana|aut|-
dc.neeo.contributorScalco|Lucia Mury|aut|-
dc.description.adminWithin journal option online first. To check in 6 m for citing and date detailsen_US
dc.date.updated2022-08-02T10:14:55Z-
dc.rights.licensehttps://creativecommons.org/licenses/by/3.0/ie/en_US
item.fulltextWith Fulltext-
item.grantfulltextembargo_20230203-
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