Merger control in differentiated product industries

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Title: Merger control in differentiated product industries
Authors: Whelan, Ciara
Walsh, Patrick P.
Mariuzzo, Franco
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Date: 2006
Abstract: Given that brands (products) are location specific in terms of coverage of retail stores, we allow consumers to have preferences over location and products to carry distribution costs, alongside preferences and costs over other observable and unobservable product characteristics. We embed these considerations into Berry, Levinsohn and Pakes (1995) to jointly estimate demand and cost parameters for brands (products) in Retail Carbonated Soft Drinks. Allowing for location has a very significant impact on estimated primitives and the predictive power of the structural model. As a counterfactual exercise we show the effects on welfare of an equilibrium that results from a change in the distribution of consumer taste for location.
Type of material: Book Chapter
Publisher: MIT Press Journals - Massachusets Institute
Copyright (published version): Massachusetts Institute of Technology Press 2006
Keywords: Consumer taste for location distributionsDifferentiated productsDiscrete choiceStructural model
Subject LCSH: Consumers' preferences
Product differentiation
Store location
Language: en
Status of Item: Peer reviewed
Is part of: Choi, Jay Pil (Ed.). Recent Developments in Antitrust: Theory and Evidence.
ISBN: 0262033569
Appears in Collections:Politics and International Relations Research Collection
Geary Institute Research Collection
Economics Research Collection

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