Merger control in differentiated product industries
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|Title:||Merger control in differentiated product industries||Authors:||Whelan, Ciara
Walsh, Patrick P.
|Permanent link:||http://hdl.handle.net/10197/137||Date:||2006||Abstract:||Given that brands (products) are location specific in terms of coverage of retail stores, we allow consumers to have preferences over location and products to carry distribution costs, alongside preferences and costs over other observable and unobservable product characteristics. We embed these considerations into Berry, Levinsohn and Pakes (1995) to jointly estimate demand and cost parameters for brands (products) in Retail Carbonated Soft Drinks. Allowing for location has a very significant impact on estimated primitives and the predictive power of the structural model. As a counterfactual exercise we show the effects on welfare of an equilibrium that results from a change in the distribution of consumer taste for location.||Type of material:||Book Chapter||Publisher:||MIT Press Journals - Massachusets Institute||Copyright (published version):||Massachusetts Institute of Technology Press 2006||Keywords:||Consumer taste for location distributions;Differentiated products;Discrete choice;Structural model||Subject LCSH:||Consumers' preferences
|Language:||en||Status of Item:||Peer reviewed||Is part of:||Choi, Jay Pil (Ed.). Recent Developments in Antitrust: Theory and Evidence.|
|Appears in Collections:||Politics and International Relations Research Collection|
Geary Institute Research Collection
Economics Research Collection
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