Merger control in differentiated product industries

Files in This Item:
File Description SizeFormat 
whelanc_bookchap_pub_009.pdf729.42 kBAdobe PDFDownload
Title: Merger control in differentiated product industries
Authors: Whelan, Ciara
Walsh, Patrick P.
Mariuzzo, Franco
Permanent link: http://hdl.handle.net/10197/137
Date: 2006
Abstract: Given that brands (products) are location specific in terms of coverage of retail stores, we allow consumers to have preferences over location and products to carry distribution costs, alongside preferences and costs over other observable and unobservable product characteristics. We embed these considerations into Berry, Levinsohn and Pakes (1995) to jointly estimate demand and cost parameters for brands (products) in Retail Carbonated Soft Drinks. Allowing for location has a very significant impact on estimated primitives and the predictive power of the structural model. As a counterfactual exercise we show the effects on welfare of an equilibrium that results from a change in the distribution of consumer taste for location.
Type of material: Book Chapter
Publisher: MIT Press Journals - Massachusets Institute
Copyright (published version): Massachusetts Institute of Technology Press 2006
Keywords: Consumer taste for location distributions;Differentiated products;Discrete choice;Structural model
Subject LCSH: Consumers' preferences
Product differentiation
Store location
Language: en
Status of Item: Peer reviewed
Is part of: Choi, Jay Pil (Ed.). Recent Developments in Antitrust: Theory and Evidence.
Appears in Collections:Politics and International Relations Research Collection
Geary Institute Research Collection
Economics Research Collection

Show full item record

Google ScholarTM

Check

Altmetric


This item is available under the Attribution-NonCommercial-NoDerivs 3.0 Ireland. No item may be reproduced for commercial purposes. For other possible restrictions on use please refer to the publisher's URL where this is made available, or to notes contained in the item itself. Other terms may apply.