Product differentiation and firm size distribution : an application to carbonated soft drinks

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Title: Product differentiation and firm size distribution : an application to carbonated soft drinks
Authors: Whelan, CiaraWalsh, Patrick P.
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Date: Aug-2002
Online since: 2008-05-15T16:10:18Z
Abstract: Using brand level retail data, the firm size distribution in Carbonated Soft Drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity in the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market shares) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.
Type of material: Working Paper
Publisher: Suntory and Toyota International Centres for Economics and Related Disciplines, London School of Economics and Political Science
Series/Report no.: STICERD Discussion Paper; No.EI/31
Copyright (published version): Copyright Patrick Paul Walsh, Department of Economics, Trinity College, Dublin and Ciara Whelan, Department of Economics, University College, Dublin
Keywords: Firm size distributionProduct differentiationCarbonated soft drinks
Subject LCSH: Business enterprises--Size
Product differentiation
Soft drinks
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Language: en
Status of Item: Not peer reviewed
Appears in Collections:Politics and International Relations Research Collection
Geary Institute Research Collection
Economics Research Collection

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