Retail in the Digital City

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Title: Retail in the Digital City
Authors: Keegan, Stephen
O'Hare, G. M. P. (Greg M. P.)
O'Grady, Michael J.
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Date: 2012
Abstract: Conventional high street retailers face a multitude of challenges if they are to survive and thrive. Some of these difficulties arise from structural and economic issues; others may be sociological and demographic. However, to thrive, retailers must be perceived as being competitive, and must adopt innovative and invigorating strategies to maximise the potential of their situations while offsetting the limitations. In this paper, it is proposed that a judicious combination of low-cost Information and Communication Technologies (ICTs) could enable small retailers harness the benefits  of  the  information society and provide services congruent with the digital city concept. As an illustration of the issues involved, pertinent results from a systematic end-user evaluation of Easishop are discussed.
Funding Details: Science Foundation Ireland
Type of material: Journal Article
Publisher: IGI Global
Journal: International Journal of E-Business Research
Volume: 8
Issue: 3
Start page: 18
End page: 32
Copyright (published version): 2012, IGI Global
Keywords: M-commercePervasive retailMobile computingDigital cities
Subject LCSH: Retail trade--Information technology
Mobile computing
DOI: 10.4018/jebr.2012070102
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Language: en
Status of Item: Peer reviewed
Appears in Collections:CLARITY Research Collection
Computer Science Research Collection

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