Retail in the Digital City
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|Title:||Retail in the Digital City||Authors:||Keegan, Stephen
O'Hare, G. M. P. (Greg M. P.)
O'Grady, Michael J.
|Permanent link:||http://hdl.handle.net/10197/3912||Date:||2012||Abstract:||Conventional high street retailers face a multitude of challenges if they are to survive and thrive. Some of these difficulties arise from structural and economic issues; others may be sociological and demographic. However, to thrive, retailers must be perceived as being competitive, and must adopt innovative and invigorating strategies to maximise the potential of their situations while offsetting the limitations. In this paper, it is proposed that a judicious combination of low-cost Information and Communication Technologies (ICTs) could enable small retailers harness the beneﬁts of the information society and provide services congruent with the digital city concept. As an illustration of the issues involved, pertinent results from a systematic end-user evaluation of Easishop are discussed.||Funding Details:||Science Foundation Ireland||Type of material:||Journal Article||Publisher:||IGI Global||Copyright (published version):||2012, IGI Global||Keywords:||M-commerce;Pervasive retail;Mobile computing;Digital cities||Subject LCSH:||Retail trade--Information technology
|DOI:||10.4018/jebr.2012070102||Language:||en||Status of Item:||Peer reviewed|
|Appears in Collections:||CLARITY Research Collection|
Computer Science Research Collection
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