Ad-Me: A Context-Sensitive Advertising System

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Title: Ad-Me: A Context-Sensitive Advertising System
Authors: Hristova, Nataliya
O'Hare, G. M. P. (Greg M. P.)
Permanent link: http://hdl.handle.net/10197/4421
Date: 10-Sep-2001
Abstract: The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode.
Type of material: Conference Publication
Keywords: Mobile commerce;System architecture;Targeted advertising
Language: en
Status of Item: Peer reviewed
Conference Details: Third International Conference on Information Integration and Web-based Applications and Services (iiWAS 2001), Linz, Austria, 10-12 September, 2001
Appears in Collections:Computer Science Research Collection

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