Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.

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Title: Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.
Authors: Hristova, Nataliya
O'Hare, G. M. P. (Greg M. P.)
Permanent link: http://hdl.handle.net/10197/4422
Date: 5-Sep-2001
Abstract: The mobile commerce sector is set to witness phenomenal growth. In particular context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the mobile e-commerce user) system which proactively delivers advertisements to users. Within the context of a mobile tourist guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.
Type of material: Conference Publication
Keywords: Mobile commerce;Targeted advertising;System architecture
Language: en
Status of Item: Peer reviewed
Conference Details: 12th Irish Conference on Artificial Intelligence & Cognitive Science 5 September - 7 September, 2001, National University of Ireland (NUI), Maynooth, Co. Kildare, Ireland
Appears in Collections:Computer Science Research Collection

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