Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.
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|Title:||Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.||Authors:||Hristova, Nataliya
O'Hare, G. M. P. (Greg M. P.)
|Permanent link:||http://hdl.handle.net/10197/4422||Date:||5-Sep-2001||Abstract:||The mobile commerce sector is set to witness phenomenal growth. In particular context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the mobile e-commerce user) system which proactively delivers advertisements to users. Within the context of a mobile tourist guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.||Type of material:||Conference Publication||Keywords:||Mobile commerce; Targeted advertising; System architecture||Language:||en||Status of Item:||Peer reviewed||Conference Details:||12th Irish Conference on Artificial Intelligence & Cognitive Science 5 September - 7 September, 2001, National University of Ireland (NUI), Maynooth, Co. Kildare, Ireland|
|Appears in Collections:||Computer Science Research Collection|
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