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Buying into motherhood? Problematic consumption and ambivalence in transitional phases
Date Issued
2010
Date Available
2013-11-20T09:41:23Z
Abstract
Current theory on transitional consumption seems to rest on the premises that (1) consumption facilitates role transitions; (2) consumers know how to consume their way through these transitions; (3) consumers are motivated to approach new roles; and (4) consumption solves liminality. This perspective, however, offers an incomplete picture of consumption’s role in the management of major life transitions. This article explores the ways in which ambivalence is woven through consumption experiences in times of liminality. It reviews prior research on consumption, role transitions, and ambivalence in the context of women’s transition into motherhood. Findings are presented from an international interpretive study of women’s consumption experiences during their transition to motherhood. This paper’s findings suggest that while consumption can indeed play a positive role during role transitions, it can also, at other times, make transition a complicated, complex and confusing process.
Type of Material
Journal Article
Publisher
Routledge (Taylor & Francis)
Journal
Consumption, Markets and Culture
Volume
13
Issue
4
Start Page
373
End Page
397
Copyright (Published Version)
2010 Taylor & Francis
Language
English
Status of Item
Peer reviewed
This item is made available under a Creative Commons License
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Owning collection
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74
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