Exploring night-time grocery shopping behaviour

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Title: Exploring night-time grocery shopping behaviour
Authors: Geiger, Susi
Permanent link: http://hdl.handle.net/10197/5237
Date: Jan-2007
Abstract: Recent legal and societal developments have provided an impetus for rethinking retail opening hours in many European countries. In many of these countries, large supermarket chains are now developing an interest in extending their opening hours to a 24-hour regime. This paper discusses the conceptual foundations for understanding night-time shopping behaviour both from a sociological and a consumer research perspective. It also presents exploratory evidence from a study combining participant observation with a survey of 146 night-time grocery shoppers in a large supermarket in the Republic of Ireland. The results indicate that with a proliferation of ‘unconventional’ lifestyles among modern consumers, night-time supermarkets offer a service that is highly appreciated by parts of the Irish population. The study also shows that despite the prevalence of functional motivators for night-time grocery shoppers, the hedonic and social aspects of this shopping behaviour should not be overlooked. The paper finishes by developing a research agenda for consumer behaviour in the new 24-hour society.
Type of material: Journal Article
Publisher: Elsevier
Journal: Journal of Retailing and Consumer Services
Volume: 14
Issue: 1
Start page: 24
End page: 34
Copyright (published version): 2006 Elsevier Ltd.
Keywords: RetailingOpening hoursShopping behaviour
DOI: 10.1016/j.jretconser.2006.03.001
Language: en
Status of Item: Peer reviewed
Appears in Collections:Business Research Collection

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