Advertising and the Organizational Production of Humour

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Title: Advertising and the Organizational Production of Humour
Authors: Kavanagh, DonnchaO'Sullivan, Don
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Date: 21-Dec-2006
Online since: 2014-10-06T08:52:18Z
Abstract: This chapter discusses humour as it is deliberately produced by organizations through advertising. Using beer advertisements as an example, our aim is to explain the increasing prevalence of advertising-based organizational humour during the period that has come to be known as late capitalism. Drawing on the literature on humour in advertising, the chapter explores the irony of how such advertisements provide a comedic critique of the code that acts to control and construct consumers, while also being a constitutive part of that process.
Type of material: Book Chapter
Publisher: Routledge
Start page: 235
End page: 248
Keywords: AdvertisingHumourBudweiser beer
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Language: en
Status of Item: Not peer reviewed
Is part of: Westwood, R. and Rhodes, C. (eds.). Humour, Organization and Work
ISBN: 9780415384124
Appears in Collections:Business Research Collection

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