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  5. Promissories and pharmaceutical patents: agencing markets through public narratives
 
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Promissories and pharmaceutical patents: agencing markets through public narratives

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Author(s)
Geiger, Susi 
Finch, John 
Uri
http://hdl.handle.net/10197/7342
Date Issued
25 July 2015
Date Available
25T02:00:12Z January 2017
Abstract
We investigate a body of data emanating from the 2008/2009 EU Pharmaceutical Sector Inquiry, interpreting the collection of submissions to it as a concerted attempt at market innovation that becomes fraught with challenge and contest. In the pharmaceutical market, interests associated with patient concerns, government budgets, global 'Big Pharma,' and local 'small pharma' coalesce and compete with patent law, technological innovation and drug lifecycles. Our research question is: What role do market narratives play in shaping the market's socio-technical agencements? By introducing market narratives, we focus on the performative effects of temporality and iteration. Our argument is that by acting as (contested) promissories, market narratives contribute to 'agencing' a market, such that actors are engaged continually in juxtaposing and adjusting their representations of it and putting in place those socio-technical agencements that make the markets resemble those narratives. Narrating a market becomes a collective and iterative task of equipping actors to shape the markets that they desire.
Type of Material
Journal Article
Publisher
Taylor and Francis
Journal
Consumption, Markets and Culture
Volume
19
Issue
1
Start Page
71
End Page
91
Copyright (Published Version)
2015 Taylor and Francis
Keywords
  • Market agencement

  • Performativity

  • Promissory

  • Market representation...

  • Narrative

  • Sector inquiry

  • Pharmaceutical indust...

  • Market studies

DOI
10.1080/10253866.2015.1067199
Language
English
Status of Item
Peer reviewed
This item is made available under a Creative Commons License
https://creativecommons.org/licenses/by-nc-nd/3.0/ie/
Owning collection
Business Research Collection
Scopus© citations
17
Acquisition Date
Feb 7, 2023
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