The emergence and portrayal of obesity in The Irish Times: Content analysis of obesity coverage, 1997-2009

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Title: The emergence and portrayal of obesity in The Irish Times: Content analysis of obesity coverage, 1997-2009
Authors: De Brún, Aoife
McKenzie, Kenneth
McCarthy, Mary
McGloin, Aileen
Permanent link: http://hdl.handle.net/10197/8105
Date: 2012
Abstract: Both global obesity prevalence rates and media attention to obesity have increased significantly in recent years. The current study examined the representation of obesity in The Irish Times, from 1997 to 2009. A quantitative content analysis was conducted on 479 articles to examine how the causes, consequences, and solutions to obesity have been portrayed and how obesity has been described. A frame analysis was also conducted to examine the dominant frames over time. It was found that attention to obesity was positively correlated with time, indicating coverage has increased significantly over the period examined. Regarding reported causes and solutions, the behavioral frame has been dominant, though environmental and mixed-frame stories have become more frequent. The presence of the genetic frame was consistently low. The study provides an overview of how the issue is being represented in Ireland's paper of record and informs health communicators of the dominant and trending messages and the implications for individuals' formation of illness representations.
Funding Details: Department of Agriculture, Food and the Marine
Health Research Board
Type of material: Journal Article
Publisher: Taylor and Francis
Copyright (published version): 2012 Taylor and Francis
Keywords: Content analysis;Framing;Obesity;Media representations;Illness
DOI: 10.1080/10410236.2011.592627
Language: en
Status of Item: Peer reviewed
Appears in Collections:Nursing, Midwifery & Health Systems Research Collection
Public Health, Physiotherapy and Sports Science Research Collection

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