Product differentiation and firm size distribution : an application to carbonated soft drinks
|Title:||Product differentiation and firm size distribution : an application to carbonated soft drinks||Authors:||Walsh, Patrick P.
|Permanent link:||http://hdl.handle.net/10197/927||Date:||Jun-2001||Abstract:||Using brand level retail data, the firm size distribution in Carbonated Soft Drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity in the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market shares) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.||Type of material:||Working Paper||Publisher:||University College Dublin. School of Economics||Copyright (published version):||UCD School of Economics 2001||Keywords:||Firm size distribution;Product differentiation;Carbonated soft drinks||Subject LCSH:||Business enterprises--Size
|Language:||en||Status of Item:||Not peer reviewed|
|Appears in Collections:||Politics and International Relations Research Collection|
Economics Working Papers & Policy Papers
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