Product differentiation and firm size distribution : an application to carbonated soft drinks

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Title: Product differentiation and firm size distribution : an application to carbonated soft drinks
Authors: Walsh, Patrick P.
Whelan, Ciara
Permanent link: http://hdl.handle.net/10197/927
Date: Jun-2001
Abstract: Using brand level retail data, the firm size distribution in Carbonated Soft Drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity in the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market shares) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.
Type of material: Working Paper
Publisher: University College Dublin. School of Economics
Copyright (published version): UCD School of Economics 2001
Keywords: Firm size distribution;Product differentiation;Carbonated soft drinks
Subject LCSH: Business enterprises--Size
Product differentiation
Soft drinks
Language: en
Status of Item: Not peer reviewed
Appears in Collections:Politics and International Relations Research Collection
Economics Working Papers & Policy Papers

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