Motivational Assessment Strategies in Business Analytics

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Title: Motivational Assessment Strategies in Business Analytics
Authors: Carroll, Paula
Sweeney, James
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Date: 11-Dec-2016
Online since: 2018-07-12T13:45:30Z
Abstract: This teaching case describes an assessment component which was developed as part of a core undergraduate module in data analysis. The data analysis module is taken by all undergraduate business students at the School of Business in University College Dublin. We give a detailed description of the team project assessment component. This component was designed to address two key problems in business analytics education: how to engage business students in quantitative analysis and how to foster decision-making based on data analysis. We present promising results with analysis and some recommendations.
Type of material: Conference Publication
Publisher: Association for Information Systems
Keywords: Assessment strategiesEncouraging quantitative skills developmentBusiness statistics
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Language: en
Status of Item: Peer reviewed
Conference Details: Pre-ICIS SIGDSA/IFIP WG8.3 Symposium: Innovations in Data Analytics, Dublin, Ireland,11 December 2016
Appears in Collections:Business Research Collection

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