A Tidal Wave of Inevitable Data? Assetization in the Consumer Genomics Testing Industry

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Title: A Tidal Wave of Inevitable Data? Assetization in the Consumer Genomics Testing Industry
Authors: Geiger, SusiGross, Nicole
Permanent link: http://hdl.handle.net/10197/9609
Date: 8-Feb-2019
Online since: 2019-02-12T12:09:10Z
Abstract: We bring together recent discussions on data capitalism and bio-capitalization by studying value flows in consumer genomics firms – an industry at the intersection between healthcare and technology realms. Consumer genomics companies market genomic testing services to consumers as a source of fun, altruism, belonging and knowledge. But by maintaining a multisided or platform business model, these firms also engage in digital capitalism, creating financial profit from data brokerage. This is a precarious balance to strike: If these companies’ business models consist of assetizing the pool of genomic data that they assemble, then part of their work has to revolve around obscuring to consumers any uncertainties that would potentially impinge on these processes of assembly. We reflect on the nature of these practices and the market relationships that enable them, and we relate this reflection to debates around alternative market arrangements that would potentially mitigate the extractive tendencies of these and other digital health firms.
Funding Details: European Commission Horizon 2020
Type of material: Journal Article
Publisher: Sage
Journal: Business and Society
Copyright (published version): 2019 the Authors
Keywords: Data capitalismBiocapitalConsumer genomicsAssetizationDigital health
DOI: 10.1177/0007650319826307
Language: en
Status of Item: Peer reviewed
Appears in Collections:Business Research Collection

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