Prevalence and use of the term "business model" in the digital cultural heritage institution professional literature

We investigate how the term “business model" was used in the digital cultural heritage literature from 2000 to 2015 through content analysis. We found that discussion of business models is not prevalent and there is no observable growth trend. Analysis of how authors represented business models showed predominately positive uses of the concept but include discussion of tension between the concept of business model and traditional cultural heritage field values. We found that non- element representations of business models were most common.