Becoming a multinational enterprise: Using industry recipes to achieve rapid multinationalization

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Title: Becoming a multinational enterprise: Using industry recipes to achieve rapid multinationalization
Authors: Monaghan, Sinéad
Tippmann, Esther
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Date: May-2018
Online since: 2019-03-26T11:50:20Z
Abstract: We aim to build a greater understanding of how young entrepreneurial firms internationalize fast through foreign subsidiaries to become a multinational enterprise (MNE). Despite the prevalence of fast-paced international expansion, theory development on how it is achieved through high-commitment entry modes has been scarce. Our work substantially addresses this gap by conceptualizing how rapid multinationalization occurs. Using qualitative case studies, we explore eight young entrepreneurial firms operating in the software-as-a-service (SaaS) industry aspiring to achieve early market dominance internationally through rapid multinationalization. Drawing on the concept of industry recipes, we explain how recipe heuristics and recipe augmentation enable rapid multinationalization and showcase the economic and knowledge acquisition logics which underpin these endeavors. This study introduces internationalization via industry recipe, explains the micro-level regulation of internationalization speed, and contributes to aligning international entrepreneurship and MNE perspectives on internationalization.
Type of material: Journal Article
Publisher: Palgrave Macmillan
Journal: Journal of International Business Studies
Volume: 49
Issue: 4
Start page: 473
End page: 495
Copyright (published version): Academy of International Business 2018
Keywords: International entrepreneurshipMultinational enterprises (MNEs)Multinational corporations (MNCs)Case theoretic approachesSpeedRapid internationalizationIndustry recipes
DOI: 10.1057/s41267-017-0137-1
Language: en
Status of Item: Peer reviewed
Appears in Collections:Business Research Collection

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