Geiger, SusiSusiGeigerGeiger, Susi2021-04-282021-04-282021-109780198865223http://hdl.handle.net/10197/12122This chapter engages with three key dynamics of contemporary healthcare - digitalization, marketization and individualization. It draws on several theoretical frameworks to conceptualize the notion of collective good and to consider how healthcare activism may play into defining and defending the collective good when faced with the outlined societal, economic, and scientific dynamics. Presenting contemporary examples from the Covid-19 pandemic, the chapter argues that the way activists define and defend the collective good can only fully be understood by grasping how this good is shaped by other, often more dominant, stakeholders in healthcare: governmental institutions, professional experts, scientists, and private industry – the latter being a focal point of concern for this current volume.enThis material was originally published in Healthcare Activism: Markets, Morals, and the Collective Good edited by Susi Geiger, and has been reproduced by permission of Oxford University Press [link to book within an OUP online product and/or http://global.oup.com/academic]. For permission to reuse this material, please visit http://global.oup.com/academic/rights.Collective goodPublic goodHealthcareHealthcare activismCOVID-19CoronavirusMarketsMarketizationActivismCivil societyBook Chapter10.1093/oso/9780198865223.003.00012021-03-08771217https://creativecommons.org/licenses/by-nc-nd/3.0/ie/